/* Sage Marketing Pro 2.0 */
:root{
  --ink:#10294C;        /* logo navy */
  --ink-2:#1A3A66;
  --blue:#1E8FE1;       /* logo sky blue */
  --blue-d:#1470BA;
  --lime:#8CC63F;       /* logo "PRO" green */
  --lime-d:#5E8F1F;
  --paper:#F3F7FB;
  --line:#DCE6F0;
  --text:#1B2636;
  --muted:#53627A;
  --white:#fff;
  --r-s:8px; --r-m:14px; --r-l:22px;
  --wrap:1180px;
  --display:'Bricolage Grotesque',system-ui,sans-serif;
  --body:'Instrument Sans',system-ui,-apple-system,'Segoe UI',sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font-family:var(--body);font-size:17px;line-height:1.6;color:var(--text);background:var(--white)}
img{max-width:100%;height:auto;display:block}
a{color:var(--blue-d)}
a:hover{color:var(--ink)}
h1,h2,h3,h4{font-family:var(--display);color:var(--ink);line-height:1.12;letter-spacing:-.015em;margin:0 0 .5em}
h1{font-size:clamp(2.2rem,4.6vw,3.6rem);font-weight:700}
h2{font-size:clamp(1.75rem,3.2vw,2.6rem);font-weight:700}
h3{font-size:1.3rem;font-weight:650}
p{margin:0 0 1em}
:focus-visible{outline:3px solid var(--blue);outline-offset:3px;border-radius:4px}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.skip{position:absolute;left:-999px;top:0;background:var(--ink);color:#fff;padding:10px 16px;z-index:100}
.skip:focus{left:12px;top:12px}
.lead{font-size:1.2rem;color:var(--muted);max-width:62ch}
.muted{color:var(--muted)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:50px;padding:0 26px;border-radius:999px;font-weight:600;font-size:1rem;text-decoration:none;border:2px solid transparent;cursor:pointer;font-family:var(--body);transition:background .15s,color .15s,border-color .15s}
.btn-primary{background:var(--lime);color:var(--ink)}
.btn-primary:hover{background:#9BD34D;color:var(--ink)}
.btn-ghost{border-color:var(--line);color:var(--ink);background:#fff}
.btn-ghost:hover{border-color:var(--ink);color:var(--ink)}
.btn-dark{background:var(--ink);color:#fff}
.btn-dark:hover{background:var(--ink-2);color:#fff}
.btn-row{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}

/* header */
.site-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.96);backdrop-filter:saturate(1.4) blur(8px);border-bottom:1px solid var(--line)}
.hdr{display:flex;align-items:center;gap:28px;height:76px}
.logo img{width:190px;height:auto}
.nav{display:flex;align-items:center;gap:4px;margin-left:auto}
.nav>a,.nav .dd>button{font:inherit;font-size:.98rem;font-weight:500;color:var(--text);text-decoration:none;padding:10px 12px;border-radius:var(--r-s);background:none;border:0;cursor:pointer}
.nav>a:hover,.nav .dd>button:hover,.nav>a[aria-current=page]{color:var(--blue-d)}
.dd{position:relative}
.dd>button::after{content:"";display:inline-block;width:7px;height:7px;border-right:2px solid currentColor;border-bottom:2px solid currentColor;transform:rotate(45deg) translateY(-3px);margin-left:8px}
.dd-menu{position:absolute;top:calc(100% + 6px);left:-12px;width:560px;background:#fff;border:1px solid var(--line);border-radius:var(--r-m);box-shadow:0 18px 40px rgba(16,41,76,.14);padding:12px;display:none;grid-template-columns:1fr 1fr;gap:2px}
.dd:hover .dd-menu,.dd:focus-within .dd-menu,.dd.open .dd-menu{display:grid}
.dd-menu a{display:block;padding:10px 12px;border-radius:var(--r-s);text-decoration:none;color:var(--text)}
.dd-menu a:hover{background:var(--paper)}
.dd-menu strong{display:block;color:var(--ink);font-size:.97rem}
.dd-menu span{display:block;font-size:.84rem;color:var(--muted);line-height:1.4}
.hdr-actions{display:flex;align-items:center;gap:10px}
.lang{display:inline-flex;align-items:center;gap:8px;height:42px;padding:0 14px;border:1.5px solid var(--line);border-radius:999px;text-decoration:none;color:var(--ink);font-weight:600;font-size:.92rem;background:#fff}
.lang:hover{border-color:var(--blue);color:var(--blue-d)}
.lang svg{width:18px;height:18px}
.lang .ls{display:none}
.hdr .btn{min-height:44px;padding:0 20px}
.menu-btn{display:none;margin-left:auto;width:46px;height:46px;border:1.5px solid var(--line);border-radius:12px;background:#fff;cursor:pointer}
.menu-btn span,.menu-btn span::before,.menu-btn span::after{display:block;width:20px;height:2px;background:var(--ink);margin:0 auto;position:relative;content:""}
.menu-btn span::before{position:absolute;top:-6px}.menu-btn span::after{position:absolute;top:6px}

/* hero */
.hero{background:linear-gradient(180deg,var(--paper),#fff 85%);padding:64px 0 72px;overflow:hidden}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
.hero h1{max-width:16ch}
.ticks{list-style:none;padding:0;margin:26px 0 0;display:flex;flex-wrap:wrap;gap:10px 22px;color:var(--muted);font-size:.95rem}
.ticks li{display:flex;align-items:center;gap:8px}
.ticks svg{width:18px;height:18px;color:var(--lime-d);flex:none}

/* SERP scene: the signature visual */
.serp{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--r-l);box-shadow:0 30px 60px -20px rgba(16,41,76,.28);padding:22px 22px 70px;max-width:520px;margin-left:auto}
.serp-bar{display:flex;align-items:center;gap:10px;border:1px solid var(--line);border-radius:999px;padding:11px 16px;font-size:.95rem;color:var(--text)}
.serp-bar svg{width:18px;height:18px;color:var(--muted);flex:none}
.serp-bar .q{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.serp-map{margin:16px 0 4px;height:112px;border-radius:var(--r-m);background:
  radial-gradient(circle at 30% 60%,rgba(140,198,63,.35) 0 10px,transparent 11px),
  linear-gradient(115deg,transparent 46%,#fff 46% 50%,transparent 50%),
  linear-gradient(20deg,transparent 60%,#fff 60% 63%,transparent 63%),
  linear-gradient(160deg,#E4EEF7,#D5E6F3);position:relative}
.pin{position:absolute;width:26px;height:26px;border-radius:50% 50% 50% 0;transform:rotate(-45deg);background:var(--muted);opacity:.55}
.pin.you{background:var(--lime-d);opacity:1;box-shadow:0 6px 14px rgba(94,143,31,.45)}
.pin.you::after{content:"";position:absolute;inset:8px;border-radius:50%;background:#fff}
.serp-list{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.serp-item{display:grid;grid-template-columns:28px 1fr auto;gap:12px;align-items:center;padding:12px 14px;border-radius:var(--r-m);border:1px solid var(--line);background:#fff}
.serp-item .pos{font-family:var(--display);font-weight:700;color:var(--muted);font-size:1.05rem;text-align:center}
.serp-item .nm{font-weight:600;color:var(--blue-d);line-height:1.25}
.serp-item .meta{font-size:.82rem;color:var(--muted)}
.stars{color:#E8A317;letter-spacing:1px;font-size:.85rem}
.serp-item .tag{font-size:.78rem;font-weight:600;padding:4px 9px;border-radius:999px;background:var(--paper);color:var(--muted)}
.serp-item.you{border-color:var(--lime);background:#F5FBEE;box-shadow:0 10px 24px -10px rgba(94,143,31,.5)}
.serp-item.you .pos{color:var(--lime-d)}
.serp-item.you .nm{color:var(--ink)}
.serp-item.you .tag{background:var(--lime);color:var(--ink)}
@media (prefers-reduced-motion:no-preference){
  .serp-item.you{animation:climb 1.4s cubic-bezier(.2,.8,.2,1) .5s both}
  .serp-list .others{animation:drop 1.4s cubic-bezier(.2,.8,.2,1) .5s both}
  @keyframes climb{from{transform:translateY(calc(200% + 16px))}to{transform:none}}
  @keyframes drop{from{transform:translateY(calc(-50% - 4px))}to{transform:none}}
}
.serp-list .others{display:grid;gap:8px}
.serp-note{position:absolute;left:-26px;bottom:-26px;margin:0;background:var(--ink);color:#fff;border-radius:var(--r-m);padding:12px 16px;font-size:.88rem;max-width:230px;line-height:1.35;box-shadow:0 16px 30px -12px rgba(16,41,76,.5)}
.serp-note strong{display:block;font-family:var(--display);font-size:1.05rem;color:var(--lime)}

/* sections */
.sec{padding:88px 0}
.sec-alt{background:var(--paper)}
.sec-dark{background:var(--ink);color:#D6E2F0}
.sec-dark h2,.sec-dark h3{color:#fff}
.sec-head{max-width:720px;margin-bottom:44px}
.sec-head p{color:var(--muted);font-size:1.12rem}
.sec-dark .sec-head p{color:#B7C8DC}

/* goal selector (segmentation) */
.goals{display:grid;grid-template-columns:340px 1fr;gap:28px;align-items:start}
.goal-tabs{display:grid;gap:8px}
.goal-tab{display:flex;align-items:center;gap:14px;width:100%;text-align:left;padding:15px 18px;border-radius:var(--r-m);border:1.5px solid var(--line);background:#fff;font:inherit;font-weight:600;color:var(--ink);cursor:pointer}
.goal-tab svg{width:24px;height:24px;color:var(--blue);flex:none}
.goal-tab:hover{border-color:var(--blue)}
.goal-tab[aria-selected=true]{background:var(--ink);border-color:var(--ink);color:#fff}
.goal-tab[aria-selected=true] svg{color:var(--lime)}
.goal-panel{background:#fff;border:1.5px solid var(--line);border-radius:var(--r-l);padding:36px 40px;min-height:100%}
.goal-panel .rec{display:inline-block;font-size:.88rem;font-weight:600;color:var(--lime-d);margin-bottom:10px}
.goal-panel h3{font-size:1.75rem;margin-bottom:12px}
.checks{list-style:none;padding:0;margin:20px 0 0;display:grid;grid-template-columns:1fr 1fr;gap:12px 28px}
.checks li{display:flex;gap:10px;align-items:flex-start;line-height:1.45}
.checks svg{width:20px;height:20px;color:var(--lime-d);flex:none;margin-top:2px}

/* audience segments */
.segs{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line)}
.seg{padding:30px 26px 10px 0;border-right:1px solid var(--line);margin-right:26px}
.seg:last-child{border-right:0;margin-right:0}
.seg svg{width:34px;height:34px;color:var(--blue);margin-bottom:14px}
.seg h3{font-size:1.15rem}
.seg p{color:var(--muted);font-size:.97rem}
.seg a{font-weight:600;text-decoration:none}

/* services list */
.svc-list{border-top:1.5px solid var(--ink)}
.svc-row{display:grid;grid-template-columns:56px 1.1fr 1.6fr auto;gap:20px;align-items:center;padding:22px 8px;border-bottom:1px solid var(--line);text-decoration:none;color:var(--text)}
.svc-row:hover{background:#fff}
.sec-alt .svc-row:hover{background:#fff}
.svc-row .ic{width:48px;height:48px;border-radius:12px;background:var(--paper);display:grid;place-items:center;color:var(--blue-d)}
.sec-alt .svc-row .ic{background:#fff}
.svc-row .ic svg{width:24px;height:24px}
.svc-row h3{margin:0;font-size:1.22rem}
.svc-row p{margin:0;color:var(--muted)}
.svc-row .go{font-weight:600;color:var(--blue-d);white-space:nowrap}
.svc-row:hover .go{color:var(--ink)}

/* stats */
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}
.stat .n{font-family:var(--display);font-size:clamp(2.6rem,5vw,3.6rem);font-weight:700;color:var(--lime);line-height:1}
.stat p{margin:12px 0 6px;color:#E3ECF6}
.stat small{color:#8FA6C2;font-size:.8rem}

/* steps (real sequence) */
.steps{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(4,1fr);gap:24px;counter-reset:s}
.steps li{counter-increment:s;position:relative;padding-top:56px}
.steps li::before{content:counter(s);position:absolute;top:0;left:0;width:40px;height:40px;border-radius:50%;background:var(--ink);color:#fff;display:grid;place-items:center;font-family:var(--display);font-weight:700}
.steps li::after{content:"";position:absolute;top:20px;left:52px;right:-12px;height:2px;background:var(--line)}
.steps li:last-child::after{display:none}
.steps h3{font-size:1.12rem}
.steps p{color:var(--muted);font-size:.97rem}

/* proof */
.proof{display:grid;grid-template-columns:1fr 1.25fr;gap:56px;align-items:center}
.nums{display:grid;grid-template-columns:1fr 1fr;gap:28px 24px}
.nums div{border-left:3px solid var(--lime);padding-left:16px}
.nums strong{display:block;font-family:var(--display);font-size:2.4rem;color:var(--ink);line-height:1.05}
.nums span{color:var(--muted);font-size:.95rem}
.quotes{display:grid;gap:20px}
.quote{margin:0;background:#fff;border:1px solid var(--line);border-radius:var(--r-l);padding:28px 30px}
.quote p{font-size:1.06rem;color:var(--text)}
.quote footer{display:flex;align-items:center;gap:12px;font-size:.92rem;color:var(--muted)}
.quote footer img{width:44px;height:44px;border-radius:50%}
.quote footer strong{color:var(--ink);display:block}

.nums-4{grid-template-columns:repeat(4,1fr)}
.contact-grid{grid-template-columns:.9fr 1.1fr}
.contact-grid h2{color:var(--ink)}

/* faq */
.faq{max-width:860px}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;padding:22px 44px 22px 0;font-family:var(--display);font-size:1.18rem;font-weight:600;color:var(--ink);position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";position:absolute;right:8px;top:30px;width:10px;height:10px;border-right:2px solid var(--blue-d);border-bottom:2px solid var(--blue-d);transform:rotate(45deg);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(225deg);top:34px}
.faq details p{color:var(--muted);padding-bottom:18px;margin:0;max-width:72ch}

/* cta + form */
.cta-grid{display:grid;grid-template-columns:1fr 1.05fr;gap:56px;align-items:start}
.cta-grid .lead{color:#B7C8DC}
.cta-points{list-style:none;padding:0;margin:26px 0 0;display:grid;gap:14px}
.cta-points li{display:flex;gap:12px;color:#E3ECF6}
.cta-points svg{width:22px;height:22px;color:var(--lime);flex:none}
.cta-mail{margin-top:30px;color:#B7C8DC}
.cta-mail a{color:#fff}
.form{background:#fff;color:var(--text);border-radius:var(--r-l);padding:34px;box-shadow:0 30px 60px -24px rgba(0,0,0,.45)}
.form h3{font-size:1.4rem}
.f-row{display:grid;grid-template-columns:1fr 1fr;gap:0 18px}
.f{margin-bottom:16px}
.f label{display:block;font-weight:600;font-size:.92rem;margin-bottom:6px;color:var(--ink)}
.f label .opt{font-weight:400;color:var(--muted)}
.f input,.f select,.f textarea{width:100%;min-height:48px;padding:11px 14px;border:1.5px solid var(--line);border-radius:10px;font:inherit;font-size:1rem;color:var(--text);background:#fff}
.f textarea{min-height:110px;resize:vertical}
.f input:focus,.f select:focus,.f textarea:focus{outline:none;border-color:var(--blue);box-shadow:0 0 0 3px rgba(30,143,225,.18)}
.form .btn{width:100%}
.form small{display:block;margin-top:12px;color:var(--muted);font-size:.82rem}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.msg{padding:14px 16px;border-radius:10px;margin-bottom:16px;font-weight:500}
.msg-ok{background:#EEF8E2;color:#3C6612}
.msg-err{background:#FDECEA;color:#8A1F11}

/* page hero (inner pages) */
.phero{background:var(--paper);padding:56px 0 64px;border-bottom:1px solid var(--line)}
.crumbs{font-size:.9rem;color:var(--muted);margin-bottom:18px}
.crumbs a{color:var(--muted);text-decoration:none}
.crumbs a:hover{color:var(--blue-d)}
.crumbs span[aria-hidden]{margin:0 8px}
.phero h1{max-width:22ch}
.svc-hero{display:grid;grid-template-columns:1.4fr .8fr;gap:48px;align-items:center}
.svc-badge{width:150px;height:150px;border-radius:36px;background:#fff;border:1px solid var(--line);display:grid;place-items:center;margin-left:auto;color:var(--blue);box-shadow:0 24px 44px -24px rgba(16,41,76,.35)}
.svc-badge svg{width:70px;height:70px}

.two{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start}
.panel{background:#fff;border:1px solid var(--line);border-radius:var(--r-l);padding:32px}
.who{list-style:none;padding:0;margin:0;display:grid;gap:14px}
.who li{display:flex;gap:12px;align-items:flex-start}
.who svg{width:22px;height:22px;color:var(--blue);flex:none;margin-top:3px}
.related{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.related a{display:block;padding:22px;border:1px solid var(--line);border-radius:var(--r-m);text-decoration:none;color:var(--text);background:#fff}
.related a:hover{border-color:var(--blue)}
.related strong{display:block;font-family:var(--display);color:var(--ink);font-size:1.1rem;margin-bottom:4px}
.related span{color:var(--muted);font-size:.95rem}

/* blog */
.posts{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.post-card{text-decoration:none;color:var(--text);display:block}
.post-card img{border-radius:var(--r-m);aspect-ratio:3/2;object-fit:cover;width:100%;margin-bottom:16px;background:var(--paper)}
.post-card h3{font-size:1.18rem;margin-bottom:8px}
.post-card:hover h3{color:var(--blue-d)}
.post-card p{color:var(--muted);font-size:.96rem}
.post-card.featured{grid-column:1/-1;display:grid;grid-template-columns:1.1fr 1fr;gap:36px;align-items:center}
.post-card.featured img{margin:0}
.post-card.featured h3{font-size:1.7rem}
.article{display:grid;grid-template-columns:minmax(0,1fr) 320px;gap:64px;align-items:start}
.prose{max-width:72ch}
.prose h3{font-family:var(--body);font-size:1.22rem;font-weight:500;line-height:1.55;color:var(--text);letter-spacing:0;margin-bottom:1.4em}
.prose h4{font-size:1.35rem;margin:1.8em 0 .6em}
.prose ul,.prose ol{padding-left:1.3em;margin:0 0 1.2em}
.prose li{margin-bottom:.5em}
.prose img.cover{border-radius:var(--r-l);margin-bottom:32px;width:100%}
.aside{position:sticky;top:100px;display:grid;gap:18px}
.aside .panel h3{font-size:1.2rem}
.share{display:flex;gap:10px;flex-wrap:wrap;margin-top:36px;padding-top:24px;border-top:1px solid var(--line)}
.share a{font-size:.9rem;font-weight:600;padding:9px 16px;border-radius:999px;border:1.5px solid var(--line);text-decoration:none;color:var(--ink)}
.share a:hover{border-color:var(--blue)}

/* footer */
.site-footer{background:#0B1E39;color:#A9BBD1;padding:64px 0 28px;font-size:.95rem}
.ft{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:40px}
.ft-logo{display:inline-block;background:#fff;border-radius:12px;padding:10px 14px;margin-bottom:16px}
.ft-logo img{width:170px}
.ft h4{color:#fff;font-family:var(--body);font-size:1rem;font-weight:600;letter-spacing:0;margin-bottom:14px}
.ft ul{list-style:none;padding:0;margin:0;display:grid;gap:9px}
.ft a{color:#A9BBD1;text-decoration:none}
.ft a:hover{color:#fff}
.social{display:flex;gap:10px;margin-top:16px}
.social a{width:40px;height:40px;border-radius:50%;border:1px solid #2A4468;display:grid;place-items:center}
.social svg{width:18px;height:18px}
.ft-bottom{display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;border-top:1px solid #1F3656;margin-top:44px;padding-top:22px;font-size:.88rem}

/* sticky mobile CTA */
.mcta{display:none}

/* responsive */
@media (max-width:1080px){
  .nav,.hdr-actions .btn{display:none}
  .menu-btn{display:block;margin-left:0}
  .hdr-actions{margin-left:auto}
  .nav.open{display:flex;position:absolute;top:76px;left:0;right:0;flex-direction:column;align-items:stretch;background:#fff;border-bottom:1px solid var(--line);padding:12px 24px 24px;box-shadow:0 20px 30px rgba(16,41,76,.12);max-height:calc(100vh - 76px);overflow:auto}
  .nav.open>a,.nav.open .dd>button{padding:14px 4px;border-bottom:1px solid var(--line);border-radius:0;text-align:left;width:100%}
  .nav.open .dd-menu{position:static;display:none;width:auto;box-shadow:none;border:0;padding:4px 0 8px;grid-template-columns:1fr}
  .nav.open .dd.open .dd-menu{display:grid}
  .nav.open .dd:hover .dd-menu{display:none}
  .nav.open .dd.open:hover .dd-menu{display:grid}
  .nav .nav-cta{display:flex;margin-top:16px}
  .hero-grid,.goals,.proof,.cta-grid,.contact-grid,.two,.svc-hero,.article{grid-template-columns:1fr}
  .nums-4{grid-template-columns:1fr 1fr}
  .serp{margin:12px auto 0}
  .serp-note{left:12px}
  .segs{grid-template-columns:1fr 1fr}
  .seg:nth-child(2){border-right:0;margin-right:0}
  .steps{grid-template-columns:1fr 1fr}
  .steps li::after{display:none}
  .svc-badge{display:none}
  .aside{position:static}
  .ft{grid-template-columns:1fr 1fr}
  .posts{grid-template-columns:1fr 1fr}
}
@media (min-width:1081px){.nav .nav-cta{display:none}}
@media (max-width:680px){
  body{font-size:16px}
  .sec{padding:64px 0}
  .hero{padding:40px 0 64px}
  .logo img{width:150px}
  .lang .lt{display:none}
  .lang .ls{display:inline}
  .checks,.f-row,.stats,.related,.posts,.nums{grid-template-columns:1fr}
  .segs{grid-template-columns:1fr}
  .seg{border-right:0;margin-right:0;border-bottom:1px solid var(--line);padding-right:0}
  .steps{grid-template-columns:1fr}
  .svc-row{grid-template-columns:48px 1fr;gap:6px 14px}
  .svc-row p,.svc-row .go{grid-column:2}
  .goal-panel{padding:26px 22px}
  .form{padding:24px}
  .post-card.featured{grid-template-columns:1fr;gap:16px}
  .ft{grid-template-columns:1fr}
  .serp{padding-bottom:22px}
  .serp-note{position:static;margin-top:14px;max-width:none}
  .mcta{display:flex;position:fixed;left:12px;right:12px;bottom:12px;z-index:60;box-shadow:0 12px 28px rgba(16,41,76,.35)}
  .mcta.off{display:none}
  .site-footer{padding-bottom:96px}
}